When Cheryl Cole posed with Simon Cowell for the first time since news of her X Factor return, the headlines were not only about her decision to reunite with the music mogul, but also about her stunning blonde hair.
Now, the 30-year old singer talks for the fist time about her new look. “The thing I love about being a blonde is that you feel that you can have more fun,” she says. “There’s that famous quote, ‘Blondes have more fun,” and I think they do.”
Talking exclusively on the set of her new L’Oreal Paris campaign, she adds: I never stop playing with hair colour, it’s something I enjoy and love doing, even if its going lighter for summer. I am feeling pastel colours at the moment and being a blonde I can do more, so it should be fun.
The former Girls Aloud singer certainly knows how to turn heads and last week she was sharing her tips for getting people to sit up and take notice at the X Factor auditions. As she prepared for the biggest ever audition tour, which started on Saturday, she said: “If you do something original or a good remix or something that makes people sit up and listen, that’s a good start. So go and do some research, find some unique ways of singing songs we’re already aware of.”
For the first time, Cheryl has fused her own love of performing with her role as the face of the L’Oreal brand in the upcoming ads, which launch later this month. “It’s always something I wanted to do, to combine the performing side of what I do with L’Oreal Paris. When I’m performing, I need my style to stay in place so everything just seemed to make sense that we married the two,” she says as HELLO! was given a sneak preview.
She chose the song Pretty Girl by Stockholm Syndrome for the new Feria Go Louder ad because: “It can be anything; it can be Emo, Goth, Pretty Girl, can be cool. It doesn’t matter what type of person you are – you can always dye your hair whichever way you like.”
Cheryl worked closely with Grammy-winning director Jonas Akerlund when choosing the music and choreography, which is based around a “dance off” between her new loud hair shade and the volume of the track. With the Fight For This Love singer’s past successes, our money’s on her.
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